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Best Ideas for Black Friday Marketing

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye?

By being prepared and rolling out some killer tactics.

Don’t let planning your Black Friday marketing strategy frustrate you. It’s easier than you think to stand out from the crowd on a busy sales day.

Here are 9 tried and tested marketing ideas to try for Black Friday!

1. Use social media for business.

Consumers are increasingly making purchases and learning more about businesses and items on social media. Social media commerce generated $26.97 billion in sales in 2020, and by 2023, that amount is projected to have doubled to $56.17 billion. In light of this, why not include social commerce in your Black Friday marketing plan?

Connect your online store to websites like Facebook, Instagram, and YouTube, which all offer ways for people to make purchases, to do. On these channels, you can also offer Buy One Get One Free offer and other social media-only Black Friday specials.

What We Like:

  • You will not only increase your online revenue but also attract new social media fans to your brand.

2. Leverage email marketing.

Create an email list of potential buyers in advance of Black Friday to tell them of the approaching sales. Pop-up forms that collect email addresses, like the one below, are one way to do this. Be sure you provide a perk. Give the buyer, for instance, 30% off their subsequent purchase merely for joining the email list. Once you've assembled your email list, you can begin delivering customers personalized content tailored to their needs. A study by eMarketer found that personalized emails have a 122% ROI.

What We Like:

  • You may encourage clients to stay subscribed even after Black Friday has passed by utilizing email marketing and personalized email content.

3. Make your website more consumer-friendly.

Especially on Black Friday when fantastic discounts are at stake, nobody likes to wait for a slow website to finish downloading. Your website should fully load in one to four seconds, as this time frame has a conversion rate of between 12% and 30%. Customers are more likely to lose patience and abandon their purchases the longer it takes for your website and its pages to load.

Additionally, you should optimize your website to prevent failures or outages brought on by the heavy traffic of Black Friday buyers.

What We Like:

  • Website optimization will increase conversion rates and prevent Black Friday blunders while also enhancing general performance, which is crucial all year long.

4. Product page audits

Most of the time that website visitors spend on your site is spent going through your product pages for the things they desire. Therefore, you must check those pages to make sure they offer a satisfying and effective buying experience. During your audit, remember to:

Update product descriptions with descriptive sensory language and SEO keywords to elevate them in search engine results pages (SERPs).

Organize your products according to the receiver and use. For instance, "Home Decor" or "Gifts for Kids."

Include six to eight product images taken from various perspectives so that shoppers can see the item clearly.

What We Like:

  • By auditing your product pages, you may enhance the user experience for your website's visitors. Similar to website optimization, these adjustments are necessary all year long.

5. Offer tempting discounts to loyal clients.

Offer special discounts to your loyal clients as a way of expressing your gratitude for their support of your business. Giving free items, offering discounts, or offering a BOGO will all encourage your loyal consumers to return even beyond Black Friday.

What We Like:

-Offering special discounts and freebies will help you get rid of excess stock before the new year.

6. Provide minimum spend rewards.

Another way to encourage customers to spend is by offering minimum spend rewards. Every time customers spend over a certain amount, they receive a reward. The reward could be a percentage off their purchase, free shipping, a coupon code, or a gift.

What We Like:

-Minimum spend rewards can incentivize customers to spend more and serve as a "thank you" for their trust in the company.

7. Establish a sense of urgency.

Fast-paced calls to action are a great method to increase Black Friday sales. One businessman, Marcus Taylor, said that creating a sense of urgency enabled him to boost sales by 332%. There are various strategies to persuade customers to take rapid action, including:

  • Only lasting a few hours or a single day, flash sales.

  • Indicating when a stock level is low

  • Using expressions that convey urgency, such as "now," "last chance," or "today only."

What We Like:

  • To get customers enthusiastic and prepared to buy, marketers can advertise flash bargains via email or host pop-up social media contests.

8. Customer follow-up after Black Friday

Black Friday has come and gone, but the marketing continues. Customers might be contacted via email to inquire about their buying experience. Are they happy with the purchase they made? Additionally, you can provide product recommendations based on what they've already purchased or enthuse them about Cyber Monday specials.

What We Like:

  • This is a great chance to send individual emails requesting candid feedback or making product recommendations.

9. Make a calendar for your Christmas marketing.

Of course, the organization is the foundation of every marketing plan. To keep track of your Black Friday marketing initiatives, create a holiday calendar. You can even require different calendars for various marketing platforms, like email or social media.

What We Like:

  • It can be overwhelming to run additional deals and discounts across numerous marketing platforms. You'll be able to monitor your tactics and go forward with assurance if you make at least one marketing calendar.

Tips for Black Friday marketing.

Whatever tactics you decide to employ this year, always keep the following in mind:

  • Keep track of your Black Friday plans on one or more calendars to stay organized.

  • Ensure that the product pages on your website are optimized to manage the heavy traffic that comes from Christmas consumers.

  • Utilize email marketing and social media to stay at the forefront of your client's minds.

  • It's not necessary for Black Friday to be a stressful time of year for your company. Any of the following tactics can be used to increase sales and please your clients in time for the holidays.

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